International Summer School “Marketing and Logistics” (), initiated by theDepartment of Marketing and Logistics at 91Ƶin 2011, held its 10th session this year. It welcomed students of economics-related programs from Lviv, Kyiv, Dnipro, Ivano-Frankivsk, Sumy, and Lutsk. Over the years, the school has evolved into an international platform for the exchange of experience and contemporary ideas in marketing and logistics.
This year’s program was held for the first time in ahybrid format, bringing together 47 participants and experts fromUkraine, Poland, Germany, and Slovakia. The five-day program included training sessions, workshops, lectures, masterclasses, visits to leading companies in Lviv, and a series of interactive sessions.
What happened each day?
Day 1: Opening and AI Trends
The school kicked off with a lecture byJoanna ZiomekڰdzPoznan University of Technology ()on AI, marketing innovations, and the use of VR technologies in research. The day also featured networking and an atmospheric walk through the historic streets of Lviv, which helped foster a friendly and collaborative atmosphere among participants.
Day 2: Inclusivity, Process Optimisation, SaaS Startups, and Green Logistics
Assoc. Prof. Nataliya Mashchak(91Ƶ) conducted a workshop on Ukrainian business under challenges and inclusivity.
Prof. Dr.-Ing. Sven TackenbergڰdzTechnische Hochschule Ostwestfalen-Lippe (,Germany)introduced apersonalised simulation approach for optimisingweakly structured production processes.
Volodymyr Zastavnyy, founder and CEO of, spoke about product strategy, SaaS scaling, and startup operations.
Later, participants visited theGreen City composting station ()Իcompany (operating under theܰ첹⳦첹”Ի).
Day 3: Logistics, Warehouse Automation, and Business Trends
Jakub Ruščinڰdz(Czech Republic) presented practical cases in logistics automation.
The afternoon featured excursions to,(NBS Lviv).
Day 4: Lean and Business Communication
Prof. Dr.-Ing. Timo NuykenڰdzTechnische Hochschule Mittelhessen ()led a LEGO® workshop on Lean management.
Iryna Savrukshared insights on international networking and building long-term partnerships.
The day concluded with an educational quest across various academic buildings ofLviv Polytechnic.
Day 5: Agile and Cultural Adaptation
The final day opened with presentations byNadiia Lushchak, PhD in Economics and CEO of, andMaya Vu, CDO of Qubstudio, who explored Agile in marketing and success stories of Ukrainian products in high-context cultures.
Partners and Acknowledgements
We express our sincere gratitude to our partners:
- Poznan University of Technology (Politechnika Poznańska)
- Technische Hochschule Ostwestfalen-Lippe (TH OWL)
- Technische Hochschule Mittelhessen (THM)
for their continued support and contribution to the academic, educational, and project-based activities of theDepartment of Marketing and Logistics at 91Ƶ.
We also thankLKP “Zelene Misto”,Lvivkholod (TM Rukavychka),Khlibprom Concern, andNestlé Business Services Lvivfor their long-standing cooperation, support of initiatives, and insightful excursions.
A special thanks goes to the school’s sponsor — the, for supporting education and innovation.
Last but not least, we sincerely thank the team of the Department of Marketing and Logistics for organising and developing this unique initiative.
More detailed information about the topics covered each day of the Summer School can be found on .
Students, join us and don’t miss the opportunity to participate in the next edition of the “Marketing and Logistics” Summer School next year!
