On October 17–18, 2024, the XVth International Scientific and Practical Conference "Marketing and Logistics in the Management System: Challenges of Digital Globalization" in memory of E.V. Krykavskyywas held in a mixed format (offlineandonline). The conference participants were scientists, teachers, graduate students, studentsfrommore than 15 higher 91Ƶ in Ukraine, as well as universities in Poland, Germany, Estonia, Lithuania and other European countries, business and authoritiesrepresentatives.
The vice-rector for scientific and pedagogical work and international relations, prof.Nataliia Chukhray, 1st Deputy Head of Ternopil Regional State AdministrationKuybida Stepanand INEM director Doctor of Economics, prof.ѲҴDzԳmade a welcome speech. Event support and importance wasexpressed byKubiv Stepan, PhD,assoc.prof, Deputy of Ukraine.
The issues of the XV conference included the following topics:
- marketing and logistics in war conditions;
- marketing and logistics prospects in Industry 5.0;
- logistics and supply chain management;
- opportunities and threats ofeconomydigital transformation;
- market relations globalization ingeopolitical challengesconditions;
- marketing and logistics education: today's challenges.
This year, for the first time, the reports abstracts collection was also initiated in the section"Promotion of conscious consumption: dissemination of EU practices"as part of the project implementation"DisseminationofEU practices through E-marketing, conscious consumption, circular economy, resource efficiency"of the Erasmus+ Jean Monnet Module program (projectteam: Oksana Dovhun, Taisiia Nakonechna and Nataliia Mashchak).
Based on the conference results, anabstracts collection and an English-language monograph will be published in a foreign edition. The collection of materials continues until November 1 ().
The holding tradition of mentioned conference dates back to 1996, the scientific community has maintained contacts and cooperated with each other in the field of marketing and logistics for many years, so the participants were happy to communicate, exchange experience and discuss current topics.
Head of theMarketing and LogisticsDepartment, Doctor of Economics, prof. GlynskyyNazar, co-chairman of the organizing committee, Doctor of Economics, Assoc.Prof.Nataliia Kosar and Doctor of Economics, Assoc.Prof.Nataliia Chornopyshka, secretary of the organizing committee, Doctor of Economics, Assoc.Prof.Balyk Ulyana and theprojectteam of the "E-marketing" project are sincerely grateful to the participants for their interest, scientific contribution to the development of marketing and logistics, for their attention and time, both face-to-face and online!
The conference program is in the attached file.
