Today, the Department of Marketing and Logistics is a modern academic unit with a professional and reliable team that educates and develops students, nurturing their talents for success in promising careers.
Over the years, the department has grown to 50 full-time academic and teaching staff (with over 10 part-time lecturers), significantly increasing the number of graduates, research areas, and professional interests.
At the bachelor’s level, the department trains specialists in Marketing and Logistics (as a specialisation within the Management ھ).
At the master’s level, students specialise in Marketing, Internet Marketing, and Logistics.
Each year, the number of students increases, as professionals in these areas are highly demanded in the labour market.
The academic staff of the department includes:
- 6 Doctors of Economic Sciences, including 4 Professors;
- Over 40 Candidates of Sciences (PhD holders) and Associate Professors.
Since 2024, the Head of the Department has been Dr. Nazar Hlynskyy, Associate Professor, who studied at the Department of Marketing and Logistics and has been a faculty member since 2003. His academic portfolio includes over 50 scientific publications.
Nazar Hlynskyy:
- is an active trainer and consultant in territorial marketing, strategic urban development planning, and socio-economic territorial analysis;
- has participated in various international technical assistance programs and projects, such as TACIS, DESPRO, DOBRE, USAID, and others;
- has contributed to the development of strategic and promotional plans for numerous Ukrainian cities across various regions and collaborated with amalgamated territorial communities in about ten regions of Ukraine.
Mission and Priorities
The primary objective of the Department of Marketing and Logistics is to equip future managers and marketers with the knowledge and mindset to identify opportunities where others perceive obstacles, think creatively, and act in accordance with ethical and moral principles while addressing the real needs of the business environment.
In the training process, the department applies modern educational technologies, including:
- lectures supported by presentations and video materials,
- analytical and case-based exercises,
- role-playing and computer-based simulation business games,
- webinars,
- educational field trips and practical training sessions at leading enterprises.
The key priorities of the department’s academic team are:
- continuous improvement of educational content and optimisation of curricula to ensure a balance between fundamental, general economic, and professional training;
- enrichment of academic course content;
- implementation of innovative teaching technologies;
- participation in international projects;
- enhancement of student performance assessment tools to harmonise and strengthen the scientific and methodological foundation of the educational process;
- comprehensive development of students’ professional and personal culture, independence, initiative, and creativity.
The lecturers of the Department of Marketing and Logistics are recognised professionals with extensive practical experience in management, innovation, and research. They ensure the teaching of academic disciplines at a high level of scientific, theoretical, methodological, and practical expertise.
Most faculty members have worked or continue to work part-time in positions corresponding to their teaching disciplines. The high quality of student training is evidenced by numerous awards for top placements at national student competitions and scientific-practical conferences.
To gain pedagogical experience, learn from modern industry practices, study the latest achievements in science, technology, and innovation, and develop teaching materials, the department’s lecturers participate in international projects and undertake internships at universities, enterprises, organisations, and research institutions both in Ukraine and abroad — including Poland, Germany, Spain, Slovakia, and other countries.
Development of Education and Science at the Department
The Department of Marketing and Logistics received its current name in 2003, but its origins date back to the Department of Industrial Economics and Production Organisation.
In 1964, a separate Department of Economics and Organisation of the Chemical Industry and Energy was established, which was renamed the Department of Economics of Energy and Chemical Enterprises and Marketing in 1996.
The department taught courses in the organisation and management of enterprises in the energy and chemical sectors.
The first cohort of engineers who specialised in economics, known as engineer-economists, graduated in 1968. Since then, the department has trained over 2,500 professionals.
In 1994, the department launched training programs for a new generation of economic specialists — marketers-in response to the growing needs of the market economy.
Reacting promptly to labour market trends in Ukraine, the department has been training specialists in the “Logistics” specialisation since 2000.
The department also contributes to the training of bachelors, specialists, and masters in technical fields within the institutes established in 2001 on the basis of former faculties:
the Institute of Chemistry and Chemical Technologies (ICCT),
the Institute of Power Engineering and Control Systems (IPECS),
the Institute of Distance Learning (IDL),
and the Institute of Postgraduate Education, all of which operate within the structure of the 91Ƶ.
Over the years, the department has been headed by: Prof. V. Borodkin, Doctor of Economics (1945–1974), Assoc. Prof. B. Babak, PhD (1975–1976), Prof. P. Bondariev, Doctor of Economics (1976–1991), Assoc. Prof. D. Atamanyuk, PhD (1991–1992).
From 1992 to 2024, the department was headed by Prof. Yevhen Krykavskyy, a distinguished scholar and Doctor of Economics, who established a new scientific direction in economics and logistics and became a recognised authority in the field. Under his supervision, 57 dissertations were defended, including 13 doctoral theses.
Professor Krykavskyy is the author of 31 textbooks and teaching manuals approved by the Ministry of Education and Science of Ukraine, as well as 32 monographs and over 500 scientific publications. Under his leadership, the department organised 14 international conferences titled “Marketing and Logistics in the Management System”.